Apple hits the big time…. maybe

iPhoneI think the whole Apple iPhone show is fun to watch. Apple releases a phone “for the rest of us”, and predictably every grumpy nerd is complaining about this and that feature missing. Meanwhile a million people have bought the phone since it was launched last week, not bad at all. Apple stock is up 10%.

So is this a flicker for Apple or will the iPhone become a mobile juggernaut along the lines of the iPod? Like the iPhone the iPod was fairly basic when it arrived in stores, other more “features-heavy” MP3 players were already around. But fairly quickly through its combination of style and user-friendliness (and later the successful iTunes store) the iPod came to dominate the MP3 player market. Can the iPhone manage a similar feat? Will it spread beyond the Mac faithful? I think this quote from Business 2.0 is right on when it comes to where this may be headed:

Some prognosticators are predicting that demand will slow down once all of the Apple enthusiasts have bought their iPhone.

I think just the opposite. Apple now has perhaps 500,000 or 1,000,000 additional sales people added to their sales force at no cost to them. IPhone owners are so enthusiastic, and everyone else is so curious, that there will be millions of iPhone demonstrations being conducted today and every day for the next few months. That will sell a lot more iPhones.

Leave a Reply

Your email address will not be published. Required fields are marked *